Facing a supermarket dumpster in Iceland, filled with decent bananas, left us in awe. Roughly 8.800 kilometers away from their origin in Ecuador, yet taken for granted. We felt under their spotless peels was a story to uncover.

Our fascination with seemingly ordinary products grew – the more complex the story got. Global cargo shipping and human relations are intertwined in our proposition; a new language for alternative and actually informative made-in label.


Concept, development, production: Björn Steinar Blumenstein & Johanna Seelemann.
Made-in label illustration: Magnús Ingvar Ágússtsson.
Client: Banana Made-In Label for the Victoria & Albert Museum London.
















Mark