The Banana Passport is an alternative made-in label for the world's most popular fruit. Supermarket shelves lined with banana bunches - anywhere in the world - can largely be traced back to a system that practically enables our modern lifestyle, cargo shipping on a grand scale. A spotless fruit peel and a sticker, however, do not communicate the complexity of the encounters from over 8800 km from Ecuador to Iceland. A journey, halfway over the globe, is lost in the bananas new magical scenery, the supermarket. Any evidence of the 33 people that handled it along the way remains hidden.
The banana passport raises a call for an actually informative made-in label and promotes to embrace the complex back story of an object that is easily taken for granted.